Import-Export Agency Logo
The logo image is composed of Each Letter (A, R, C, H, S) of the company name 'ARCHS' which makes an unique association in the viewers' eyes for branding the company. The 'A' shape is symbolical of an Arch Shape which represents feelings of growth and support. Also, the semi-circular shape along with the arm of 'A' stands for the cargo-handler of a sea-port. The wavy lines forming the letter 'H' in the right-side seen from the perspective is indicative of the sea route for export-import business. The red color of the logo indicates the inner strength of the company. Overall, the logo image is easy to understand, simple and message-producing.