Cerveza La Fantastica
- Статус: Open
- Награды: $220
- Полученные заявки: 3
Краткое описание конкурса
I need a Logo for a new Craft Beer (Cerveza in Spanish) Company. Both the Company Logo and the Beer Label - note that beers have the company logo on the neck and then a label on the body of the bottle. The Beer Brand is "La Fantastica" or "Cerveza La Fantastica" which translates to "The Fantastic". It is a Beer Brand from Cartagena, Colombia, a Historic and Tropical city on the Caribbean Shore, and needs a Logo that reflects a few things:
a. Premium - The beer will compete in the Premium/Craft Beer market and appeal to middle to high class locals and tourists
b. Local - Cartagena has a longstanding tradition of being one of the most historic cities in the Americas and has a big heritage of Spanish, Native American and African traditions, a big melting pot of cultures and races
c. La Fantastica - "The Fantastic" is the name used to describe Cartagena, "Cartagena La Fantastica" (just like you have Florida, the Sunshine State, or Georgia, the Peach State). It reflects the tropical, fun, colorful and vibrant escence of the city, a city full of music, beaches and sun.
Look at the Flag of Cartagena (in the files uploaded, a clean version and a rugged grafitti version) for inspiration on some of the colors we can use, as well as pictures of creative Beer Logos and Labels...
This job requires you to know a bit about the City of Cartagena - take a look a pictures of the "old historic city" to understand the historic aspects, its colors and features... look at images of famous personalities such as "La India Catalina", "Benkos Bioho" and "Blas de Lezo"... all of this needs to be reflected in a Premium, elegant fashion... it needs to say: "hey its a tropical, fun and vibrant beer, but it is also elegant and sleek"... "it knows how to dance to afroamerican rythms, be funky while knowing how to dress up properly and keep its exclusiveness".