Qualitative research is research that focuses on thoughts, feelings and non-measurable data. This is in contrast to quantitative research which handles measurable variables, often of a numerical or finite number of answers. Quantitative research may be organized into a chart or table, and analyzed through a correlation or average, however qualitative research does not have this opportunity, and so tend to use a much smaller number of participants or studies.

Qualitative research is used to build a hypothesis while quantitative research can be used to confirm or dispute the theory. Qualitative research uses the researcher themselves as the main tool for information gathering. Qualitative research makes use of interviews, surveys, observations, focus groups and documents to explore and understand a phenomenon, process or interaction. Qualitative research must always consider factors such as credibility, trustworthiness, confirmability and ethics.

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    Complete an Incomplete Qualitative Data Analysis Project 6 дней(-я) left
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    I freelancer I worked with did not complete a project and I am left with only 85% of the work done. I am looking for someone familiar with NVivo software to complete this project. I can allocate $150 USD to complete the task and an extra $100 bonus for completing within a 4-day window. Any bidders must be willing to sign a NDA and must show evidence of completion of a similar qualitative data anal...

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    Expert in Thematic Anlaysis needed 5 дней(-я) left
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    I am in need of someone who know how to carry out thematic analysis (qualitative) on a series of interview transcripts I have. This is to be done to a high standard

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