1. Think of a new product idea from your favorite brand/company (you need to use an existing company). Then explain the three phases of the strategic marketing process for this product. (i.e. explain what would you need to do in each phase, not in general, but specifically for your product) [350 words]
2. Explain the concept of positioning. How do marketers typically use perceptual maps to develop effective positioning strategies? Illustrate your answer by describing how you plan on positioning your product (from Q1). [ 300 words]
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