Artisan frozen yogurt logo design

To offer a quick and refreshing, delicious, real and authentic 'good for you' snack option in a welcoming and friendly environment.

I am proposing a fresh and frozen yogurt option that is a naturally low in fat and a naturally healthy guilt free indulgence, that is also completely locally made and shows off some good kiwi flavours and foods.

Different to the self serve model that is currently a hugely popular.

For an example of influences/logos I like please check:

[url removed, login to view] (Whole look and feel, colours , imagery, messages around real food)

[url removed, login to view] (whole look and feel, fun and welcoming vibe, simplicity, clean fitout)

[url removed, login to view] (Whole look and feel, simplicity of logo, clever and smart marketing )

[url removed, login to view] (logo and authentic, real imagery, fitout)

[url removed, login to view] (Logo design)

[url removed, login to view] (logo)

[url removed, login to view] simple no frills logo, brand is all about the experience. Fabulous messages around natural fast food, doing something good for yourself, accessible healthy fast food.

The brand:

Stands out from the competition. Is an individual. has clever and humourous messages and a warm, genuine, friendly, welcoming feel. Marketing Images are real, handcrafted, with real people enjoying the product. Has heart and soul. Not staged, plastic looking or artificially bright. Has a definite 'kiwi'-style twist to it.

Logo is simple, strong, no frills (so brand becomes about the taste, the attitude etc). Can be an existing basic typeface

Appeals to young adults, including older teens, adults, professionals. An enjoyable place to hang out with families and friends to enjoy each others company with a delicious and authentic product.

The concept is full service (as opposed to 100% self serve), so that we can interact with our customers and educate them about yogurt and why our product is so good. Customers select their toppings and can then personalise and individualise with a range of 'free' toppings, according to tastes and needs.


I have previously branded a name 'BerryCulture" that I am not sure fits with my brand. It was done earlier this year and the name chosen a long time ago. If you could provide your thoughts on this that would be great.

The name is good, but very similar to the competition (Pinkberry, cocoberry, berriberri etc...there are 1000s of them !). I am thinking more along the lines of a simple name that keeps the brand broad and echoes the simplicity and uncomplicatedness of the product.

Could you take the following names (or choose 2-3) which I am exploring and create logo (basic mock up). If I like logo example I will ask for it to be developed fully.

Simply ...lovely yogurt

Frais.... Simply yogurt

Scout ... yogurt with attitude

Harrows ..pure frozen yogurt

** we are 5 generations of berry farmers and this has influenced the development of my concept, so I am keen also to explore Harrow as a name.


- Provide new logo for Berry Culture

Please feel free to offer own name, change byline or suggest somethng new ! Attached is current logo fyi.. And example of our yogurt.

Please note, initial job s small mock up of logo/s as an example and then I will choose from options.

Thank you !


Квалификация: Графический дизайн, Разработка логотипов

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О работодателе:
( 0 отзыв(-а, -ов) ) New Zealand

ID проекта: #4863973

28 фрилансеров(-а) в среднем готовы выполнить эту работу за $41


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