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Academic Writing 3

Learning Outcomes

K3: Identify key players in the creative media industries and discuss their interplay with wider cultural, economical, political and geographical phenomena;

S2: Present an objective argument succinctly in written form employing a standard referencing system;

S4: Discuss culture and communication in different media disciplines (audio, picture, film, web).

Overview

The Comparative Discussion Paper requires you to demonstrate your knowledge on your own discipline as well as another chosen discipline. Students are to develop and present an insightful discussion into a digital content provider (chosen from the list below) that is relevant to your discipline. Students should then compare and contrast an aspect of this provider with a provider for another medium. Choose from one of the following digital content providers:

• Amazon

• Humblebundle

• Pandora

• Vimeo

• Bandcamp

• Indiegala

• Ponoko

• YouTube

• BBC iPlayer

• iTunes

• Shapeways

• Blinkbox

• Netflix

• Spotify

• GOG

• NowTV

• Steam

Requirements

! 2400 words (±10%, not including quoted materials);

! You must develop a specific focus for your Comparative Discussion Paper;

! You must consider at least one of the following aspects: cultural, economic, political

or geographical influences on the digital content provider;

! Source quotes and other materials (pictures, charts, music etc.) from a variety of

sources should be used to support the analysis;

! All sources used must be referenced using the Harvard Referencing System;

! At least two books and two academic peer-reviewed journal articles (paper or online

publications) must be used in preparing your work (sources may be in any language);

! The essay must be submitted to both your blog (see Online Portfolio) and to TurnItIn;

! The essay must be formatted in accordance to the Formatting Guidelines;

! The paper must include:

! Title Page

! T able of Contents & List of Figures/T ables (if necessary)

! Introduction

! Main body with clearly defined chapters (if necessary)

! Conclusion

! Reference List (using the Harvard Referencing system)

Learning Objectives

On successful completion of this assignment the student should be able to:

! Describe and explain how an aspect of the creative media industries function and discuss current issues, concerns, policies and attitudes that impact on industry operations;

! Identify key players in the creative media industries and discuss their interplay with wider cultural, economical, political and geographical phenomena;

! Discuss culture and communication in different media disciplines (audio, picture, film, web);

! Discuss the development of the industry;

! Describe and illustrate the impact of technology upon the nature of creative media;

! Transfer skills in organising and compiling data to specific relevant industry settings;

! Present an objective argument succinctly in written form employing a standard

referencing system.

Навыки: Research Writing

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