It medium for the programme, owing to its wider reach. An estimated 90% of the total Indian population is reachable over the medium. Doordarshan's Direct to Home (DTH) service free dish relays feeds of the 20-minute-long episodes, to television and radio channels.
The first Mann Ki Baat programme was broadcast on the occasion of Vijayadashami on 3 October 2014 followed by the second broadcast on 2 November [login to view URL] former President of the United States, Barack Obama, was a part of the January edition of 'Mann Ki Baat', which was aired on 27 January 2015. Obama had arrived in India to be a part of the Republic Day Parade.
In the first fifteen addresses of Mann ki Baat broadcast, more than 61,000 ideas were received on the website and 1.43 lakh audio recordings by listeners have been received. Each month, some selected calls become a part of the broadcast. From 2 June 2017, Mann Ki Baat will be available in regional [login to view URL] aim is to expand reach of the program as far as possible. The 50th episode of the program was broadcast on All India Radio on 25 November [login to view URL] 2017, an AIR survey found that the maximum listeners came from the Bihar, Gujarat and Madhya Pradesh; while the states of Andhra Pradesh and Arunachal Pradesh had the lowest awareness.
Mann Ki Baat became a major source of revenue for the All India Radio. In 2015, the usual ad slots on AIR sold for ₹500 (US$7.00) - ₹1,500 (US$21) per 10 seconds, but a 10-second ad slot for Mann Ki Baat cost ₹2 lakh (US$2,800).
The 68th episode on 30 August 2020, uploaded on the official YouTube channel of the Bharatiya Janata Party, received over 500,000 thousands dislikes within 24 hours for reportedly not addressing issues related to postponement of JEE(Mains) and NEET(UG) exams. The video has become the most disliked videos on the official YouTube channel of BJP. The video has become one the most disliked videos on YouTube with over 1.2 million [login to view URL] the 72nd episode on 27 December 2020, farmers taking part in the 2020–2021 Indian farmers' protest were beating utensils in protest against the farm laws, symbolically drowning out the Prime Minister's voice.
A week before the PM's 50th 'Mann ki Baat' a telephonic study was carried out by All India Radio. The campaigns mentioned by Modi which had the most impact on listeners were Selfie with Daughter, Incredible India, Fit India and Sandesh to Soldiers. The most remembered topics were the promotion of Khadi, Drug Free India and Team [login to view URL] his monthly ‘Mann Ki Baat’ address, PM Narendra Modi highlighted all the major events that have taken place in our country over the last month, including the violence that broke out in the National Capital between protesting farmers and the Delhi Police. “In the midst of all this, India was shocked to witness the insult of the tricolour on 26th January,” PM Modi said. “We have to fill the coming days with hope and novelty.”At an all-party meeting chaired by the Prime Minister on Saturday, he said that the Government’s offer to keep the implementation of the three farm laws on hold for 18 months is still on the table. He added that Agriculture Minister Narendra Singh Tomar is just a phone call away for taking forward talks with protesting farmer [login to view URL] his last ‘Mann Ki Baat’ address, Prime Minister Modi said the nation had developed ‘Aatmanirbharta’ during the coronavirus crisis. He added that a major transformation has occurred in people’s attitudes in a period of one year and customers too are demanding ‘Made In India’ [login to view URL] Prime Minister said people have shown their support for ‘Vocal for Local’ and urged manufacturers and industry leaders to make world-class products. PM Modi also paid tributes to several revered Sikh personalities, including sons of Guru Gobind Singh, saying their sacrifices helped keep oculture [login to view URL] broadcast on October 3, 2014, Mann Ki Baat is an Indian radio programme in which Prime Minister Narendra Modi addresses citizens.
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