In need of a writer who has passion in writing beautiful stories that is very human. Submitted articles must be warm, something that directly speaks to the person reading the article in a way that the reader can beautifully visualize what's written.
Here's our project brief:
Lamima is a very beautiful boat that sails to the warm of waters of Indonesia and Myanmar; both in Flores (Komodo National Park) and Raja Ampat in Indonesia and Mergui Archipelago in Myanmar. We do private charter to the most exotic and remote islands of the two countries.
To give you a better view of our charter service, please see below our target market, yacht description, and services on offer.
Ultra rich market segment (people who earns at least USD 10M annually and has spent minimum of USD 300K in a holiday)
People who’ve previously chartered yachts
People interested in remote destinations
People willing to travel on long haul flights and in tropical islands
SERVICES ON OFFER & YACHT DESCRIPTION:
Private luxury yacht charter with remote islands destinations
5-star crew service with warmest Indonesian hospitality (All Indonesian crew)
We offer bespoke itineraries
We’re the only yacht charter in Indonesia that offers an all-inclusive, competitive rate.
Our boat can accommodate up to 14 guests. We have 7 spacious cabins.
Lamima is the largest Phinisi ever built and guests can see and feel how luxurious, beautiful, and warm the boat is the moment they set foot onboard.
I have highlighted our unique selling points above so you can better understand our audience. We’ve tried several writing services and ended up settling for articles that readers normally see online. We wanted to educate our readers and make them dream of our destinations, services, and our boat. What we want to sell is authenticity (the raw beauty of a destination), local culture (the story of a certain tribe or the local’s way of living), immersion (we want our guests and readers to immerse on the raw beauty of nature and the local culture), and the warm hospitality that we proudly provide our guests.
We want to be clear that we do not want any vocabulary that relates to mass tourism. Mass tourism is not for our target market. We also don’t want to see article headers in question form and answered in paragraph below. The article would sound like an FAQ. We also want to avoid these kind of words (breathtaking, amazing, awesome, mouth-watering, extra luxury, etc.) as we thought that those words have already lost its true meaning.
Privacy, enjoying quality time with family or friends, creating special memories that lasts, and experiencing the remoteness and rawness of a destination is the path we want to see on the article. The article tone should be descriptive, like telling a story or an experience; it should be warm, elegant, natural, and simple. We don’t need highfalutin words.