Partial Business Plan: Why it is Partial because some of the required info already prepared from my side and the other info related to the following:
Target Market - To have a comprehensive study, covering salary level, education background, career, purchase type (first purchase/replacement/additional.), usage (personal usage or business usage), media resources about cars, entertainment habits, etc., in order to better understand our target customer profile.
Brand Tactics： brand positioning of New Chinses Brand in KSA (Saudi Arabia). How to differentiate New Chinses Brand from other brands in the local market? How to help customers remember the New Chinses Brand.
Brand Creatives: As a premium brand, we expect some creative marketing activities and materials for New Chinses Brand.
Selling Points of New Chinses Brand model: To have unique selling points (USP) according to consumers preferences and products strength.