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MARKET VALIDATION - Enter the Chinese Alcoholic beverages Market (Wholesale & retail)

Mexican Family business currently producing and exporting Tequila in various important territories, and present in supermarkets, distributor and retailers, wants to expand further and sell in the Chinese market (wholesalers and retailer channels).

This Tequila is considered premium quality in the industry, it is still manufactured according to centuries-old traditions that, in combination with the latest technology developed, produces this delightful spirit with a generous body, smooth flavour and sparkling appearance.

Premises:

a) This tequila is intended primarily for export as only 40% of the sales come from Mexico.

b) Several years of traction in the local market. So far, the most efficient / growth-capable sales and marketing channels have not been explored/exploited.

c) A company with a good reputation and feedback about quality. Great perception from the consumers.

d) Expansion opportunities in various international markets.

The company wants to expand its markets and find new clients and distributors in China.

As part of the full go-to-market strategy, we suggest splitting it into 2 or 3 different phases.

SCOPE OF THIS FIRST PHASE:

Feasibility study / Market research:

Validation of the requested market / expansion feasibility

Finding the best contacts (decision-makers) in the market and persuade their interest on regards to the product, gathering relevant information.

Horeca experience is a must

the ideal scope is as follows:

Sizing addressable market

define customer, channels, scope for potential distributors/partners, cost structure

Analyzing Competitive landscape – pricing, current market offerings

Analysis of the product category and regional market

Channel strategies (both marketing and sales)

Compliance and regulation

Defining the retail, Wholesaler, Distributors and HORECA channels

Pre-marketing study (benchmark the sales strategy in other markets)

Preparing and adapting the sales offer

Lead generation. The first contact listing the names, email, phones of the prospects. (It includes finding the right decision-makers, making the first contact, and getting feedback)

ONCE THE FIRST PHASE IS FINISHED, THE SAME TEAM/EXPERTS WOULD IDEALLY CONTINUE WITH PHASE 2: SALES & GO TO MARKET, SALES NEGOTIATION AND CLOSING DEALS.

Those above are just a reference/suggestion, but we will require a tailored proposal by the selected professionals.

Note: The complete info will be shared with the selected profiles.

Thanks

Requirements:

a) Knowing the market and sales in the industry in China and having contacts in the industry.

b) Local or Mandarin language & English (Spanish is a plus)

c) Large experience in marketing, sales, business development in segmented markets

d) Proven first-hand experience in similar roles

Навыки: Бизнес-планы , Бизнес-анализ, Business Strategy, Исследование рынка, Продажи

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( 0 отзыв(-а, -ов) ) Amsterdam, Spain

ID проекта: #29866660

6 фрилансеров(-а) готовы выполнить эту работу в среднем за $1875

funnyhoney

PMP, CSM certified IT program manager, marketer, business consultant, market researcher, analyst, writer. Experienced in the field of business plans, bookkeeping, SEO, social media, Adwords, Facebook and IG ads, projec Больше

$2250 USD за 7 дней(-я)
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7.7
(102 отзывов(-а))
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zohaab85

Hello there, I believe you are looking for a market research to enter the Chinese Alcoholic Beverages Market. As an MBA in Business and Finance graduate from Staffordshire University and an experienced a business anal Больше

$1750 USD за 10 дней(-я)
(47 отзывов(-а))
6.4
DivineSolutions1

Hello, Being an MBA in Business and Finance from Harvard, I can surely assist you in preparing a well-researched and in-depth Feasibility Study and Market Research for a Mexican Family Run Tequila to expand to variou Больше

$1500 USD за 3 дней(-я)
(4 отзывов(-а))
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redaiftekhards

Hello, I am from business and marketing background that’s why I am confident to achieve your requirements and provide you the variety of qualitative and quantitative techniques ranging from market segmentation and sha Больше

$1500 USD за 10 дней(-я)
(3 отзывов(-а))
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alizsmart

Greetings! I am a Google, Bing and Hubspot certified Advertiser, Digital marketing Strategy Consultant and Project Manager. What sets me apart from other contractors is that I also have a Business Management backgroun Больше

$2250 USD за 7 дней(-я)
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