Write Content for website products

Company: Screen warehouse

Projects: Website product descriptions

Website: [login to view URL]


Currently selling Covid19 prevention products via the [login to view URL] site.

Require content creating for each product to enable Google shopping ads and improve optimisation.

Must be original content and not copied from other sources.

Company: Screen warehouse

Projects: Website product descriptions

Website: [login to view URL]


Currently selling Covid19 prevention products via the [login to view URL] site.

Require content creating for each product to enable Google shopping ads and improve optimisation.

Must be original content and not copied from other sources.

Please follow the below guidelines:

1. Establish Information Hierarchy

Google Shopping SERPs only show the first 145-180 characters of your

product description so it's important to put the most important information

first. If you can fit these key pieces of information within the first 180

characters of your description, even better.

Here's a list of data points you'll want to consider as your lead:

● Brand ● Products type (e.g., sandal, computer, fish bowl) ● Who it’s for ● Remaining information from the “always include” list below

2. Always Include These In Your Descriptions

These are absolute must-haves. That doesn't mean you can't go well

beyond adding just this information, but it does mean you cannot afford to

neglect it if it's applicable to your products. Again, try to fit most (or at least

some) of these within the first 145-180 characters of text.

1. Size 2. Shape 3. Pattern 4. Texture 5. Design 6. Material 7. Intended age range 8. Special features 9. Technical specs

3. Never Include these In Your Descriptions

Google is serious about the rules. Stray a little and you'll be warned. Stray

a little more and you can kiss your AdWords account goodbye. That's why

it's so important that your product listings always adhere to Google's


Here are some things your product feeds should never have:

● Promotional text like “Free shipping” or “On Sale Now” ● BLOCK CAPITALS ● A description of your company or brand ● Details or descriptions of other products or accessories ● Comparison to other products that you are selling (e.g., twice as fast as X) ● Links to your store (or other websites) ● Information on billing, payment or sales ● References to categorization systems that you use internally (e.g., Computers > Laptops > Touch Screens Laptops)

Finding the Right Keywords

When it comes to Google Shopping PLA descriptions, you want to make

sure you are including keywords that help your listings appear in relevant


The keywords you use in your description should highlight the most

important attributes of your products. Think like your customer. What

keywords are they likely to search? What attributes are most important to


Thinking up the perfect keywords can be overwhelming. That’s why we’ve

listed a few ideas to help get you started.

Product Type

This may be an obvious one, but it’s definitely worth a mention. Make sure

you put the product type towards the beginning of the description since it is

one of the most relevant attributes. Some product type examples include a

tote, beach towels, floor lamps, and ceiling fans.


For those shoppers who love certain brands, the brand of a product can be

crucial to them when selecting which listing to click on. That's why you

always want to add the brand name into your description field.


The sizing of a product is usually a pretty relevant feature across multiple

product categories. Whether you're selling clothing or a comforter set, the

size is a need to know piece of information for many shoppers.




Special Features

Is there anything special about your product that you want shoppers to


Technical Specifications

What can your product be used for?

Навыки: Создание контента, Копирайтинг, Article Writing, Гострайтинг, Описание продукции

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О работодателе:
( 4 отзыв(-а, -ов) ) Darwen, United Kingdom

ID проекта: #25821505

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