This small project is your chance to share a snapshot of your ecommerce experience and skill, which may lead to a second larger project.
We will select three (3) of our existing product pages, and provide you with Google Analytics screenshots of their conversion rate performance from 2019. Our website is a long-established garden tool store serving the US market.
You will look over the data, the pages, and the shopping cart. Then provide a SHORT document answering these questions:
a) From the GA data, is this purchase conversion rate good, average, or poor?
b) Look at each of the 3 product pages. What are one or two quick changes likely to improve each page's conversion rate?
c) Put a couple items in the Shopping Cart. What are one or two quick changes likely to improve the cart's conversion rate?
We are looking for your first impressions. The answers to the questions will likely just be one page. My guess is that the whole project will only take an hour.
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