An AdWords Specialist is responsible for handling PPC, CPC and CPA Marketing campaigns for customers. S/he should be able to easily recognize and endorse projects that can lead to the goals and progress of the company campaigns.
Direct contact with customers
Taking actions to correct any problems
Monitoring financial data
Informing customers and visitors on needed information
Manage PPC profiles on Google AdWords, and Yahoo, Bing and other search sites if required.
Assist in the management and tracking of keyword bids, expenditure caps and other primary account metrics.
Manage and retain keyword list updates.
Provide ideas for a creative copywriting.
Provide suggestions and incorporate techniques for keyword resources, marketing structuring, targeting, network display and other aspects of pay per click searching in conjunction with the client ‘s objectives.
Support the development of new paid search ads, ad groups and accounts and support the formation of new paid search marketing initiatives.
Track and compare search results and search success through primary search channels.
1-3 years of experience in Search Engine Optimization (SEO) Search Engine Marketing (SEM) and Paid Search (PPC).
BS / BA degree is required. Preferably in marketing or business fields.
Google Ads certification might be required.
Having worked in a marketing agency is preferred.
Competent at the MS Office
Highly skilled with Google Analytics, Bing Analytics and other web analytics tools.
Familiar with Ads 360, previously known as “DoubleClick Search”.