Google Analytics - GTM - Ads - Conversion Tracking
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I need to configuring conversion tracking for different services. The focus of marketing is the downloads of our app. I want to measure all relevant kpi concerning ads, webpage and social media accounts. This concerns Google Ads, Google Analytics, Google Tag Manager, Facebook pixel, and Firebase, enabling accurate conversion tracking. It is important that you have a strong background in these platforms to successfully and efficiently carry out this project. Additionally, it is important to me that we collaborate remotely and that, prior to implementation, you provide me with clear instructions on what steps to take.
Following requirements for an IOS App (in 3-4 weeks android app will follow). The main focus is definitely in measure results. Very good knowledge about GDPR is necessary.
google analytics 4
google search console
google tag manager
tracking all (app + webpage)
Google - Ads (Setup Video/Youtube - Preroll - App Install - or Webpage)
I will also test Apple Search Ads
measure effectivity of ads concerning downloads of app and website visits
check referrer pages (influencer) - how many user are coming from a specific link
Track different conversions like: Webpage visits and click on button for app stores, → Downloads
Write a concept in detail, what to do. Must be understandable - then we can install it together by remote desktop - I can also give you access in the different platforms to admin this later for following projects and maintenance.
ID проекта: #36662662