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SEM Specialist - Digital Marketer

About the role

Finder is one of Australia’s largest digital advertisers, with digital media strategy, buying and optimisation managed in-house by our experienced team. Millions of users around the world use Finder to compare over 100 categories, providing a unique opportunity for you to develop complex strategies covering varied verticals.

As a Digital Marketing Specialist, you’ll be responsible for executing paid media campaigns, with the objective of improving ROAS, growing paid margin and/or achieving long term revenue growth across global markets. You’ll have the freedom to explore working across a variety of channels, from search to paid social to display. Designers and the media insights team are available to support you in bringing your campaigns to life.

Responsibilities

- Develop media strategies to ensure we hit performance targets

- Performance marketing campaign optimisation and management with a heavy focus on search then social and display channels

- Delve into ad platforms, end to end and attribution data on how your campaigns are performing and identify opportunities to improve them

- Be on top of conversion tracking, from implementation in Google Tag Manager (GTM) to problem-solving discrepancies

- Evaluating and testing new channel opportunities

- Development and execution of tests from ad variations to landing page optimisation

- Build relationships with our Client Services and Publishing & Editorial teams and work collaboratively to build, launch and iterate on campaigns to support our vertical growth

- Proactively apply the latest best practice to your campaigns and further develop your knowledge through practice and industry news

Desired Experience and Skills

- 3+ years hands on experience agency-side working on enterprise-level SEM or programmatic campaigns

- Be able to prioritise and balance multiple campaigns

- Ability to effectively build and optimise search campaigns, this includes being able to translate the commercial goals into paid campaign targets

- Proven track record of achieving and exceeding performance targets (ideally conversion or revenue targets)

- Proficient in using Google Ads and Google Analytics

- Experience with Facebook Ads Manager and Google Display (optional)

- Advanced Excel and data analysis skills

- Data-driven approach, with a test and learn mindset

- Ability to work in a team to achieve common goals

- It is expected that you:

- Don’t need hand-holding

- Are self-motivated

- Responsive to feedback

- Seek to improve and become dominant

- Be prepared to personally improve your skills and productivity

Навыки: Google Analytics, Google Adwords, Поисковый маркетинг, Automation, Keyword Research

О работодателе:
( 39 отзыв(-а, -ов) ) Sydney, Australia

ID проекта: #31554025

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