Task: Reach out to all our nurses across Asia Pacific (working in our own dialysis clinics) and our patients (receiving dialysis therapy from us) on World Hand Hygiene Day to raise awareness for the importance of Hand Hygiene
Target group: Medical Care nurses and patients across Asia Pacific
Goal: Raise awareness – with an interactive / fun/ engaging mini-campaign (while still being ‘scientifically correct’ in terms of contents) - for the ‘dry/ unattractive’ topic of Hand Hygiene as this is of critical importance in our clinics
1. Basic campaign idea – incl. slogan/ theme and key visual
2. Sketch of communication channels you would use to reach out to both ‘internal’ target groups (note: digital communication options for patients/ nurses are limited, therefore print, as well as on-site activities in the clinics are preferred)
3. Interactive communication elements to get the target groups buy-in & attention / call for action (please differentiate between nurses and patients)
4. Two print leaflets (1 page each) – one for patients, one for nurses – with copywriting and your first creative design ideas
The above can be delivered in any powerpoint . Add graphical elements like pictures/ photos/ icons or anything which you feel would help bring your ideas to life.
i need a story board that shows the concept of the message through different mesiums:
It’s in Your Hands, Spread the Word….Wash your Hands and Stop the Germs
What is World Hand Hygiene Day?
World Hand Hygiene Day is a reminder to all of us that clean hands are an important part of our lives and count everyday. The World Health organisation (WHO) aims to unite the discussion on the importance of hand hygiene in healthcare and its overall improvement worldwide by bringing people together to unite in this cause.
It only takes seconds for hands to get contaminated!
There can be as many as 1,000 resident germs per cm2 on a hand1
A single hand can have a population count of over 200 million germs per square inch1
Germs can stay alive on hands for up to 3 hours1
20-30 seconds is all it takes to wash your hands properly1
There are only 5 steps to cleaning your hands
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Hi, Your project requires someone who has dealt for number of years with creative and artwork and I am exactly that. Let me deliver you perfect design and copy writing to your task. Regards, Shameel Kazi
Hi, if you have need for work, Please let me know on my email. Relevant Skills and Experience I have 12 years experience in design with Photoshop, INDESIGN, illustrator and other tools too.