This is for a Cloud Accounting software start-up called Mind My Business which is being marketed in Ireland. The business helps entrepreneurs and small to medium sized businesses manage their bookkeeping, contact management, tracking of expenses etc on a cloud platform. A competitor for this business in Ireland would be the BigRedCloud. Worldwide competitors would be QuickBooks, Freshbooks, Sage and others. The business name implies 'minding' or 'taking care' of the business and financial management aspects of an entrepreneurs business allowing them to save time, get organised and focus on their own business. We would like possibly to include a visual metaphor that would give the impression of 'minding'. There is no specific color palette in mind.