We manufacture hockey tape that is sold around the world. We are well known in hockey circles for our high-quality and a product that outperforms competititve products. But we feel a need to have a mascot icon to go on our product that people can identify too. Something not quite "cute" but also not too sterile. Our current logo is well recognized now but we think that a look update might be due. The product brand is "Comp-o-stik". It was created to give a sense of "tape that sticks to composite hockey sticks." I attached our current logo which is wide and shallow so it takes up a lot of room. We want a companion icon for packaging and marketing that people can identify with on a more personal level. Also uploaded are examples of it used on labels for packaging rolls of hockey tape in SW where our customers require barcoding, etc. Note that the label image jpeg is pretty low resolution and the yellow colour is incorrect and the logo is not rendered 100% accurately but it does illustrate the amount of real estate we have to work with. This label is 2.75" in diameter and the white are is reserved for a bar code and any required descriptions that need to be printed during packaging.
The winning design will have an ice-hockey related motif and should be very simple with limited use of colors if possible. Ideally following the color theme of the Comp-o-stik logo attached.
This is our first Freelance project so please be patient with us while we get a feel for it.