Monthly marketing flyer

I own yearbook company in Canada by the name of FutureBook Yearbooks. We sell high school yearbooks to students in high schools in Canada and the USA.

Although FutureBook is a 100% family owned Canadian company, we choose to print in China. The highest quality printing in the world comes from China and our books are dramatically higher in quality and dramatically lower price. We also offer exclusive state of the art options such as lenticular 3D covers, video screens in covers, laser die-cuts, and on and on. We truly offer the most innovative yearbooks and the highest quality yearbooks in the industry.

We also offer the best educational service to students using Real World Educational Software to build the yearbook and visit our customers at least 5 times more per year than our competitors, to assist and educate students.

The Big Problem: We are selling to teachers. Teachers are adverse to change, have strong relationships with their current printing company, and have a fear of printing in China. This fear is perpetuated by our competitors, as they cannot compete with FutureBook's quality, price, innovations, or educational benefits FutureBook offers to students. In the real world, if the teacher advisor was spending his or her own money purchasing the yearbook, they would do their due diligence and FutureBook would have all of the business.

FutureBook is the only yearbook printer to use Bamboo Paper. It is a treeless paper with huge Earth Friendly benefits. This alone should win us most of the yearbook business. However, we are selling in an educational environment, which you would think would be very conscious of climate change and deforestation, as treeless bamboo paper yearbooks would save millions of trees. Our incredible Earth Friendly position gets virtually no response from the teacher yearbook advisor. FutureBook needs an eye opening and dynamic marketing campaign, as we are absolutely the most Earth Friendly printer in the world, and need schools to acknowledge this exclusive FutureBook feature and benefit.

FutureBook is looking for a dynamic graphic designer, with astute marketing savvy, to create an attention grabbing and inspiring newsletter marketing campaign. The campaign goal is to eliminate the fear and allow FutureBook the opportunity to present our product in an open and objective environment with the buyer. At this point we cannot even get a meeting with them because their current representative has scared them and they will not meet with us.

The entire purpose of this graphic/info newsletter campaign is to get the attention and open the the door to a meeting with an indifferent and unaccountable buyer in order for them to see the huge benefits for their school, their students, and their community, by working with FutureBook.

From a financial point of view, to put it in perspective, we can save a larger high school up to $20,000.00 and give the students a dramatically better and more exciting yearbook.

Note: Yearbooks have not changed in over 100 years and sales are down 30% over the past five years. Because of FutureBook's exciting and exclusive innovations, our yearbook sales in our customer schools are by far the best in the industry.

A new newsletter would be sent out every month.

Квалификация: Рекламный дизайн, Разработка флаеров, Графический дизайн, Разработка логотипов, Маркетинг

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( 0 отзыв(-а, -ов) ) Victoria, Canada

ID проекта: #18233289

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