Title: Investigator meeting identity
Global Development is responsible for the conduct of clinical trials across the entire Company X portfolio. The portfolio consists of compound development projects within Diabetes, Obesity, Haemophilia and other chronic diseases as CVD, NASH and Kidney Disease.
The activities in scope for this project include primarily investigator meetings supporting the conduct of the Company X drug trial.
Purpose and objective of the project
The investigator meetings are held to support the clinical trial activities ensuring proper training of healthcare professionals from sites conducting Company X clinical trials. It´s expected to have six meetings placed in five different locations around the world.
Health care professionals
Health care managers
Create a logo and brand for the Global Investigator Meetings that ties in with the Company X
trial (see brand guidelines attached) a kidney disease trial by Company X.
Use the ‘swoosh’ background from the Company X trial background to tie in the brand.
Look at the secondary color palette for Company X trial (see brand guidelines attached).
They would like to use a globe in some way for the identity but other ideas are welcome.
DO NOT use dots or connecting dots as this is already in use for another therapy area
Aim to bring health care professionals, key speakers and key opinion leaders together to build a community.
There are 6 separate meetings across a number of global locations.
Each meeting in each different location will have different speakers with different perspectives and cultural references.
As a starter for ten (see attached mood board) I’d see the identity/logo being a colorful stylized graphic globe abstractly segmented into 6 so that each meeting could have a specific color and shape representative of that specific meeting.
There is also a molecule attached that is connected to the disease area so this may form some inspiration for any other non-globe related ideas.
There will be requirements for the logo and brand elements to be applied across different media but just concentrate on ideas for the logo concept stage.