I would like to hire an Illustrator

I'm looking to self-publish a book about product management, titled "As I learn: My Product Management Toolkit". My plan is to launch book chapters as soon as they're done; getting iterative feedback, using a tool like LeanPub. My aim with this book is to provide an easily digestible repository of tools and techniques for product managers with 1-2 years of experience.


Goal: To explain the ‘what’ and ‘why’ behind this book, explaining both my goals with this book and using my journey into product management as a relevant story to illustrate.

This is the high level structure of the book:

Why this book?

My journey, learnings and why I created a toolkit (blog)

Book rationale / goals / outcomes

Book structure

For whom?

How to use this book (chapter structure)

Chapter 1 - Hygiene factors for every product manager - Your Role:

Goal: To offer the reader solid foundations for the rest of the book, starting right at the beginning (more experienced product people could skip this chapter).

What is a product?

What is product management?


Asking ‘why’

What product management is NOT?

Product Janitor

Saying ‘no’

Bust some myths


Chapter 2 - Hygiene Toolkit for Product Managers:

Goal: To present a toolkit for those readers who want to make sure they’ve got the ‘product management basics’ covered.


People skills


Stakeholder management

Communication skills

Active listening

Agile, Lean, XP - working iteratively

‘Customer Feedback Early and Often’

Feedback - giving and receiving

Influencing (without authority)

Problem solving skills

Owning the ‘what’ and ‘why’ of your product (portfolio)

Acting as a facilitator

Prioritisation skills

Product Retrospectives


Asking ‘5 Whys’


Customer Research

Chapter 3 - Your [target] customers:

Goal: To stress the importance of customers, and how - as a product manager - it is absolutely vital to learn constantly from your (target) customers.

Why everything begins and ends with customers

Debusting customer myths (wish lists, owning customer relationship)

Design Thinking vs Build It And They Will Come

Who are your customers and what are their problems / needs, why?

Jobs-to-be-done framework

Continuous learning / discovery

How to create habit forming products that meet customer needs?

Build - measure - learn lifecycle and continuous discovery

Lean UX - Assumptions / Hypotheses

Design Thinking

Assessing / validating opportunities

Cost of delay


Value of Customer Research

Value of using customer / behavioural data throughout the product lifecycle

Customer Research - Start Simple

Chapter 4 - Your Customer Toolkit:

Goal: To provide the reader with some simple tools and techniques on how to best engage with customers, learn from them and feed learns back in the product development process, managing the product throughout its lifecycle.

Problem Statements


Customer empathy (vs ‘Veil of Ignorance)

Demand testing



(rapid) Prototyping

User Personas


Customer research methods: quant and qual (e.g. data hypotheses; interviews; observations; Guerilla Testing)

User segmentation

User psychology

User behavior

User interviews


Customer Panel

Experience Mapping

User research; learning about user research

Chapter 5 - Your Day-To-Day Product Management:

Goal: Once I’ve outlined the fundamentals of being a product manager, the goal now is to explain the different responsibilities in managing products throughout their lifecycles, and what that that means for the reader’s day-to-day product management.

Why do product managers need to look at the day-to-day (as well as looking forward, thinking strategically)?

What are the common tenets of day-to-day product management and why?

Who are common actors in day-to-day product management?

How to best collaborate with these actors on a day-to-day basis?

Common outcomes of day-to-day product management

How to reflect and improve on your day-to-day product management

Knowing when to kill a product or a feature

Chapter 6 - Your Day-To-Day Toolkit for Product Managers:

Goal: To provide the reader with a good set of tools and (soft) skills that I believe will put them in good stead when maging products on a day-to-day basis and tackling common challenges or questions.

Creating and managing a product backlog

How to make product decisions?

(Socratic) Questioning

Prioritisation techniques

Influencing techniques

Decision log

Writing users stories and test scenarios

How to present back value delivered

Collaboration techniques


Playing Devil’s Advocate

Saying ‘no’

People skills / managing people

Influencing without authority

Receiving ‘no’

Knowing when to kill a product or a feature

Chapter 6 - Product Strategy - Your Product Outlook:

Goal: Once I’ve outlined the fundamentals of being a product manager, the goal now is to explain how you can always be one step ahead when it comes to the direction of your product or portfolio, assessing opportunities and making tough decisions throughout the product lifecycle.

Why do need product managers to do to look forward and be strategic about their product or service (as well as managing the day-to-day)?

(Understanding your) Competitive Differentiation

Product lifecycle

Designing your product’s value proposition

Experience mapping

Operating in dynamic or volatile market and organisational environments

Managing the product lifecycle

OKRs and goal setting

Disruptive market trends, legislation, market entrants or technology

‘Pivot or Persevere’ - deciding to kill products or features

Quarterly product strategy meeting: a board meeting for product

Chapter 7 - Product Strategy Toolkit for Product Managers:

Goal: To make the process of ‘looking forward’ easier and less daunting for (some of the) readers, by providing relevant tools and techniques to help ‘contextualise’ product management.

What is a product vision and how to create one?

What is a product mission and how to create one?

What is a product strategy, how to create and manage?

What is a product roadmap, how to create and manage?

What is a product backlog, how to create and manage?

How to evaluate your market environment, client segments, needs and competition?

Watching and validating trends

Assessing market viability

Unit economics and profit and loss

Assessing market opportunities

Trend watching - exploring and validating

OKRs and goal setting

Visioning workshop


Competitor & Differentiation mapping

Value Proposition Map

Product Lifecycle Management

Business Model Canvas

Lean Canvas

What is scenario planning and how to best do it?

Product [design] principles

Quarterly product strategy meeting: a board meeting for product

Квалификация: Карикатуры и мультипликация, Электронные книги, Иллюстрирование, Художник-иллюстратор

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ID проекта: #15312407

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