Our small digital marketing agency is looking for part time, ongoing assistance 12-20 hours per week. Here is more information:
The Social Media Paid & Organic Marketing Specialist brings expertise in paid and organic social, content development, and preferably, email marketing experience to assigned client marketing projects, and is accountable to the client to deliver superior results. This position encompasses the need for both strategic digital insight and tactical execution in the context of general business and marketing expertise. Four plus years of experience are required and agency background is preferred.
Social Media Marketing | Social SEO
4+ years of demonstrated expertise in desigingn, developing, launching and optimizing paid social marketing programs across all platforms that allow paid advertising.
Expert understanding of social / user-generated content and how to develop, harness and leverage it for improved marketing results and inbound lead generation.
Expert ability to leverage social media to strategically build business beyond the basic level of content development and distribution.
Quickly discovers and explores new opportunities in social media marketing, including trending social platforms such as Medium.
Is a user of current popular sites such as Facebook, LinkedIn, SlideShare, Twitter, Facebook, Digg, Snapchat, Instagram, Reddit, etc.
Consistently demonstrates a good understanding of search engine optimization theory, and is well-versed in trends and effective current methods.
Perform all aspects of keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
Possesses a strong understanding of the Google Analytics and all social platform analytics tools.
Experienced in the use of a diversity of media and the technical implications of this (e.g. video, blended search, social search, mobile).
Ability to research assigned companies on multiple platforms and using multiple tools, such as SpyFu, Majestic SEO, Google Adwords, etc, to develop a comprehensive business profile.
Marketing Content Development
Deeply skilled and experienced in persuasive, direct marketing copywriting for all types of business and consumer market segments.
Prefer experience with content for multiple devices as well as multiple platforms, including eCommerce, mobile websites and mobile apps.
Understands eye-tracking theory, can develop general wireframe layouts based on templates or ‘inspiration’ sites, and can direct graphic designers through the design process.
4+ years Social Media Marketing (both paid & organic) experience with demonstrated results.
1+ years client and project management experience, with ability to discuss your domain expertise credibly and persuasively with executives, owners and CEOs.
Facebook and Google Analytics certification.
[Preferred] 1+ years Paid Advertising (PPC, display, YouTube) plus certification.
Good business acumen including understanding of various business models.
Strong understanding of theory and application of marketing fundamentals.
Undergraduate degree with outstanding credentials. Preference for graduate degree.
Previous client-facing responsibilities that included results reporting, and credible and persuasive discussion of online advertising programs and integrated digital marketing program intricacies.