Search Engine Marketing Expert(SEM)

Job Brief

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

Before I can award the project, I will need to have the following:

1) Audit report for my website ([login to view URL])

2) The different SEM Packages you have to offer

3) List of 3 SEM’s paid search ad campaigns you are involved in & the name of the point of contact (Example: [login to view URL], Mr Yang)

Job Responsibilities

• Manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines.

• Creating strategies with prominent search engines, developing and testing new keywords

• Effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Job Description

• Execute tests, collect and analyze data, identify trends and insights (e.g. Identify clients’ persona and etc) in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

• Optimize copy and landing pages for paid search engine marketing campaigns

• Perform ongoing paid keyword discovery, expansion and optimization

• Research and analyze competitor advertising links

Job Requirements

• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing

• Well-versed in performance marketing, conversion, and online customer acquisition (e.g. Identify clients’ persona and etc)

• Up-to-date with the latest trends and best practices in SEM

• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

• Strong analytical skills and experience generating SEM reports

• Familiarity with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Understand how to utilise google documents. Report got to be properly organised with all correct information.

Квалификация: Интернет-маркетинг, SEO, Поисковый маркетинг, Google Adwords, Создание ссылок

Показать больше sem specialist training, sem specialist salary, paid search job description, search engine marketing degree, search engine marketing education, sem coordinator responsibilities, search engine marketing careers, sem specialist interview questions, search engine marketing proposal, search engine marketing dashboard, average mid size business search engine marketing budget, search engine marketing freelance, search engine marketing specialist wanted, search engine marketing trinidad, average sales commision search engine marketing, search engine marketing endless rise, search engine marketing ahmedabad, search engine marketing services, seo search engine marketing anguilla, seo search engine marketing austria

О работодателе:
( 0 отзыв(-а, -ов) ) Singapore, Singapore

ID проекта: #23361052

56 фрилансеров(-а) в среднем готовы выполнить эту работу за $130


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