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Search Engine Marketing Expert(SEM)

Job Brief

We are looking for an SEM expert to manage all pay-per-click (PPC) marketing activities.

Before I can award the project, I will need to have the following:

1) Audit report for my website ([login to view URL])

2) The different SEM Packages you have to offer

3) List of 3 SEM’s paid search ad campaigns you are involved in & the name of the point of contact (Example: [login to view URL], Mr Yang)

Job Responsibilities

• Manage all paid search campaigns on Google, Yahoo and Bing, as well as other search and display marketing engines.

• Creating strategies with prominent search engines, developing and testing new keywords

• Effectively manage the paid search budget and work with the SEO and Marketing team in order to maximize ROI, drive traffic, and customers.

Job Description

• Execute tests, collect and analyze data, identify trends and insights (e.g. Identify clients’ persona and etc) in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyze website analytics and PPC initiatives and campaigns

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

• Optimize copy and landing pages for paid search engine marketing campaigns

• Perform ongoing paid keyword discovery, expansion and optimization

• Research and analyze competitor advertising links

Job Requirements

• Proven SEM experience and success managing PPC campaigns across Google, Yahoo and Bing

• Well-versed in performance marketing, conversion, and online customer acquisition (e.g. Identify clients’ persona and etc)

• Up-to-date with the latest trends and best practices in SEM

• In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

• Experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

• Strong analytical skills and experience generating SEM reports

• Familiarity with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Understand how to utilise google documents. Report got to be properly organised with all correct information.

Квалификация: Интернет-маркетинг, SEO, Поисковый маркетинг, Google Adwords, Создание ссылок

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О работодателе:
( 0 отзыв(-а, -ов) ) Singapore, Singapore

ID проекта: #23361052

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