I am working with a client who is looking for PR coverage. He is a high end award winning pawnbroker in Mayfair, London providing loans against a variety of fine assets i.e. watches, art, classic cars, high end jewellery and diamonds, rare books, fine wine etc. To find out more about it you can check our website at [login to view URL] We have previously done PR work, you can see the type of stuff we are looking for here : [login to view URL]
Basically, we are looking for authoritative publications rather than personal blogs etc. We decided to stop working with the previous PR person specifically because she was trying to get us in some really small local blogs or websites, so this aspect is key to the relationship with our new PR person.
We are very genuine, and you can get along very well with him as long as you deliver what you promised.
We are now looking for some coverage on a theme along the lines of “The only fine assets pawnbroker that stood the test of time”. In effect, the legislation is very strict in this area and many of the competitors have been pushed out of business while this pawnbroker has actually grew his business. He is not a typical pawnbroker, he invested in his website, professional videos, running SEO and Paid Search campaigns, Social Media, currently building a Google Home application, Facebook & website chatbots and planning to build an Alexa skill next. As a result he is dominating the online digital space.
So what does success looks like for us: authority publication or blogs (i.e. see the RBS coverage we got – it was a blog but this is what I refer to as authority blogs), minimum one link back to our website, and of course a well written story that we will approve prior to being released.
So, is this something you would be willing to take on, and if yes what are your thoughts, rates, process & delivery times.
PS: We would need to approve the publications you will be targeting prior to you trying to reach to them…this way we ensure that we are comfortable with the direction, and you will also save time.
Thank you and looking forward to hear from you,