Need help for a case study interview that surrounds the topic of acquiring qualified visits to a business website, then acquiring qualified leads on the site to convert them into brick and mortar customers. Need just 10 PPT slides
You have around 100,000 website visitors on a monthly basis where only 3,000 visitors fill in the lead form. After filling the form, all leads are called by sales team and only 200 leads walk-in to the store.
All notes of the sales team with the leads are recorded and tracked on the CRM system.
You have recently acquired a marketing automation tool to engage and connect with all leads and customers based on their
behavior. All behavioral metrics generated from the automation tool are also pushed back into
the CRM system giving the sales team full visibility on the customer behavior.
I. Please elaborate on the methodology and execution framework you would follow to increase
the number of quality visitors filling in the lead form.
2. Using the marketing automation tool and any other technology initiative, please develop a fully-
fledged journey to increase the digital leads walk-ins optimizing the existing customer experience.
3. Please provide your view around how you tying the marketing automation campaign results
with your media activities can increase the number of store walk-ins.
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