We're looking to update our agency creative to better match our brand's evolution over the last 12yrs.
Our goal would be to find a designer/team to redo all our creative logo, marketing assets, presentation slides, infographics, etc.
Attached is a mood board that provides the direction from a visual / vibe perspective.
Currently, we’re using a bright pop green alongside two greys & a complimentary red (which isn’t really used at all).
Visually, we’ve decided to embrace some key colours that exist beautifully in nature.
An explosive sunset, the glowing lights of the city and the vibrant colours of a jellyfish.
Our focus has been on capturing our agency name - Rooftop - with a movement. One that looks at the world from a different perspective than everyone else. We’d like to keep that Rooftop urban city vibe, but maybe make it less obvious then pictures with people on Rooftops.
We are not a mainstream agency - instead we like to look at ourselves as more of a Speakeasy - a very targeted tool that’s almost secretive, but essential to truly deliver “real” consumers who “care deeply” about a brand.
Picture walking down a dark back alley to discover a door, that when it’s opened reveals an amazing spectacle full of fun, edgy, real-consumers operating within a venue that they’re accepted within. It could be skaters, hipsters, music lovers, gamers, or simply people looking for their authentic selves.
We’re hired when a brand needs to reconnect with its core audience because all their other “top-level” programming doesn’t create friendships with consumers.
We come from music, arts & culture. You can see a lot of this vibe from our website rooftopagency.com.
However, we’re also trying to pivot away from that to ensure we can speak to all brands who need help, while still ensuring our authenticity.
At Rooftop we build Authentic Brand Communities.
We specialize in unique experiences, branded content & influencer communities by equipping brands with the lifestyle tools required to re-ignite, nurture, retain & grow their audience
We build crazy experiences, create lifestyle content and develop programming that makes the brand cool & accepted by consumers.
WE DO NOT WANT TO BE ASSOCIATED WITH:
Nightclubs, partying, Vegas lights, strip clubs or bars...those may be a byproduct of what we do but we do not want to be a party brand/agency.