Description of work required: AUSTRALIAN DESIGNERS ONLY
Design of 5 x sub-brand icons for each energy storage range. Each icon would be based on an comedy Australian animal WHOSE PERSONALITY WOULD BE CONFIDENT (NOT Q SMUG) AND TOUGH, TRUSTWORTHY. The illustrative style would be clean and simple. MONOCHROME to suit the modern simplified appearance of the RedEarth logo. THE ICON WILL BE USED ON A SURFMIST WHITE BACKGROUND IN MONOCHROME. LOGOS TO BE REDEARTH RED
CURRENT COMEDY ANIMALS ARE:
Stage 1 concept
A design brief will be agreed to DESIGNER and the Client, including the illustrative style. 1 logo concept for each of the 6 sub-brands, will be supplied to the client, with some variations. This will enable the client to choose a design direction for the logo.
Stage 2 proofs
A proof of logo variations (based on the design direction chosen by the client in stage 1) will be supplied to the client. The client may request further alterations at this stage.
Stage 3 final proofs
A proof of the logo design will be supplied to the client for approval (with alterations made as per stage 2 proofing). Minor alterations may be requested by the client at this stage.
Stage 4 job sign-off
A proof of the final design will be supplied to the client for final approval. Artwork at this stage will be print ready. Changes to the designs at this stage will be charged at an hourly rate.
Stage 5 job hand over
The finished logos will be supplied to the client in different size and format versions, as well as CMYK, greyscale and RGB.