Makeup Artistry Business in Nigeria


I’m looking to do a comprehensive market research on a beauty service based business in Nigeria.

To be specific, I’m a makeup artist trying to niche down in ;

1. Bridal / wedding makeup (in Nigeria )

2. Online makeup trainings / courses (in Nigeria & Africa as a continent )

I’m not sure if they are to be researched separately or together …..Please advice.

I want to know :

1. Everything about the Market:

Market overview

Market size

Market Segmentation

Market drivers

Market growth & trends

2. Business Profitability & Sustainability

3. Demographic Research

4. PESTEL, SWOT analysis

5. Competition analysis

6. Customer analysis ( extensive)

7. Consumer insights

8. The Ideal client avatar

9. Target Market opportunity

10. Consumer Behavior analysis

11. Effective traffic channel

Some important questions I want the report to give insight into ;

1. Is there a market actively looking for my services ?

2. How profitable and sustainable is the business idea (or niche)

3. Who is my ideal client? (Target market)

4. Where do they hang out online ( i.e social media platforms, blogs, forums etc) & offline (places, events) ?

5. Where do they go to for information on research mode ?

6. What are their pain points ( that sends urgency and irrational passion)

7. What are their hopes/dreams/desires ?

8. What are the reasons they would switch from another service to mine?

9. What is their preferred mode of communication

10. What is the language/venacular they use

11. What are their habits or behavior analysis eg when they are most likely to respond , be attentive, on social media or read emails quickly

12. What makes them happy eg gestures or unexpected bonus packages

13. Are there seasonal trends?

14. Who are my competitors and what are they doing?

15. Any Possible collaborations or joint ventures?

My overall goal;

-Serve my clients better

-Better branding

-Improve marketing strategy

-Increase client base and sales


Навыки: Исследование рынка, Digital Marketing, Бизнес-анализ, Business Consulting, Market Analysis

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О работодателе:
( 0 отзыв(-а, -ов) ) Lagos, Nigeria

ID проекта: #31875849


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Makeup Artistry Business in Nigeria I am a professional MBA writer with more than 7 years of experience in every field of writing. I did thousands of projects with 100% accuracy and on requirements, My promises include Больше

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Hello sir, Being an experienced marketing consultant I can fulfil your requirements and make a comprehensive report of marketing strategy for your business in Nigeria. I have already worked for so many clients similar Больше

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I’m a good fit for your market research analysis. I’m a Nigerian, based in Lagos and very familiar with the Nigerian makeup industry. One thing I can tell you is that it is a very saturated market but there are also v Больше

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