we manufacture promotional car fresheners and are trade suppliers to distributors selling promotional merchandise our biggest competitors are overseas imports sold pretty much on price. We created Sweet Chariot brand to create a quality brand and to differentiate ourselves from these inferior supplies. Now we would like to re orientate our marketing message from perspective of Simon Sinek's Golden circle theory re link -WHY. [login to view URL] are passionate about the manufacture of car fresheners and endeavor to be the best in this market. Over the last 5 years we have invested over £500k purchasing latest technology in pursuit of this and to best serve our customers . One particular issue is that is is difficult to convey that short term savings from one of sales purchasing inferior overseas supplies may in fact lead to loss of future/repeat sales as we have a lot of satisfied customers with excellent levels od repeat sales on ongoing basis .
500 words maximum. Short and succinct.
Timeframe: Few weeks.