Salvage a struggling 4 year old ecommerce business.

I'm not sure where to begin.

I'm a serial entrepreneur, and 20 or so year long digital nomad. Among the few online businesses I've launched over the years, one is closest to heart- and... it has been struggling from the start.

In short, we offer customers the ability to buy virtually any products from Japanese websites. Japanese websites are generally off-limits to customers outside of Japan ("Don't speak Japanese? No address in Japan? Forget about it.")

Demand for Japanese goods is massive (as my other businesses have demonstrated for years). However, everything from the user interface, to functional limitations we've faced over the years (searching for Japanese products listed on Japanese websites (in Japanese of course) is nearly impossible when entry on our website is in Roman alphabet)). We've created some workarounds, but they're weak.

In any case: we have a little over 1000 registered customers, but only several orders per day. Traffic is low. SEO is quite poor (due to the fact we don't have our own content but simply display 'on demand' results from searches customers perform on our site). My development team (2 developers) is in Vietnam. Great guys, but- I sometimes feel the quality of work is poor. Don't get me wrong: there are both great, and time-wasting people in every part of the world.

We continue to operate on a minor loss (around $1000-2000 in the red) every month.

I feel that the business needs a breath of fresh energy- new ideas, a new vision, and above all- leadership. A leader who is willing to execute his/her ideas. I'm not seeking a consultant or a standard 'do this, do that' person. I have a decent idea of what the business needs, and lacks.

I'm seeking someone who will be able to take over the reigns, and transform the business. Someone who'll understand our clients. Someone who will treat every dollar spent on the business as if it were their own. I'm not seeking an AdWords 'specialist' or a Facebook marketer: tried those, lost over $10,000 and gained little- if anything.

I understand this is a challenge (turning around a business that's just 'floating' is never easy). I'm looking for fresh ideas, a hands on approach.

Above all: I am looking for measurable results. I'm not interested in bleeding the business further, in exchange for "this will work in a few months, you'll see". I'm not naive either: I understand some strategies take time. But one of the luxuries of the internet age, is that effective actions can and often do show results the moment you push that piece of code to the server.

Finally, please do not send generic "Dear Sir, We have read and understood your requirements fully, and we promise we will not sleep or eat until all your expectations will be met." You know who you are (sadly, 80% of the generic cut and paste offers here).

Talk to me. Charm me. Convince me- the same way you'd convince potential clients our service is worth checking out. One item to note: our biggest problem is that no one knows about us. Once customers try our service, our repeat customer rate is very impressive (higher than any other business I've led in my life). People who try the service, like it. Problem is, getting the word out there. Regarding competitors, there are some- but not many. Some among them, yield revenues in excess of $1 million/day (they display their sales volume on their home page).

The market is there. The customers are out there.

How can you help us go to that next level? Please provide some details on how you plan to help us turn around, strategies you'd implement, how you'd implement them, would you require additional budget to implement these strategies, would you manage the people responsible for their implementation? What results can you propose after month 1, month 2, month 3? And importantly, would your salary be contingent upon these goals being met?


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Навыки: eCommerce, Менеджмент, Маркетинг, Marketing Strategy, Управление проектами

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О работодателе:
( 11 отзыв(-а, -ов) ) Zug, Switzerland

ID проекта: #18314458

29 фрилансеров(-а) готовы выполнить эту работу в среднем за $3113


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