Google Play Or Play Store

Key ASO factors in Google Play Store Search

App Store Optimization process is very different for iOS and Android apps. The stores are different and so are the rules of the game in each of them – but the goal is always the same – to make our apps stand out among the others, boost visibility, improve conversion rate and increase the number of installs.

Last week we talked about optimizing the ASO strategy for app store search, and today we will see how to apply these rules for Android apps in Google Play Store.

Google Play Store interface

After having conducted an extensive keyword research and having your keyword rankings goals figured out, it is time to fill them in your textual On-metadata fields (the set of factors that, similarly to the SEO On-page factors, fall under the direct control of the developer).

Learn more about App Store Optimization Factors.

Title, Short description and Long Description will become your best tools for improving keyword rankings, but they are also affecting the conversion rate to install, so the key is to keep these textual elements extremely attractive and converting for the users that come to see your app’s Google Play Store listing.

How to Optimize Title for ASO in Google Play

Title in the Google Play is one of the first element that is visible on the store listing, and it allows to include up to 50 characters. The best practice is to keep your brand name short, and include 3-4 (1-2 before the last update) of your most important keywords alongside the brand name. This way your Title will be acting as an ASO instrument that improves your rankings for the keywords included in it.

A model for a perfect Title in the Google Play Store looks like this: Brand Name + Keywords, or Keywords + Brand Name.

It is important to use the maximum space of 50 characters to optimize your Title, but don’t make it very “spammy” – for example, the app below has included very useful keywords, but their brand name “gets lost” between all the keywords. This can confuse the users and, consequently, decrease the conversion rate.

Google Play App Title

Instead, a great Title would include both brand name and keywords that convey the key functionalities and the tasks that an app can perform, and delivers a clear message about the purpose of the app. For example, Duolingo does this really well:

Google Play App Title 2

A great idea is to add emoji in your Title – it helps catching user attention and improves the conversion rate! ⭐ ✌️

Квалификация: Android, Интернет-маркетинг, Mobile App Development, Поисковый маркетинг, SEO

Показать больше gplay play google com store apps details, google play key hash, a href https play google com store apps details id developer img alt get it on google play src https developer android com image, play store application, google play games, play store update, google play store app download for android, google store, play store games, google play account, play store download for pc, market details id com facebook ka http play google com store apps details id com fynsystems fyngeez tana, htpps play google com store apps details id freelancer com ghostcam, https play google com store apps developer id kimwaddf xoan, https play google com store apps developer id telefoni ahla&hl en, i found a good translator check it out https play google com store apps details id com nyxcore genlang, quick logo design v 2 https play google com store apps details id com fsd logodesign, https://play.google.com/store/apps/details?id=com.babuapps.mcash, https://play.google.com/store/apps/details?id=com.deliveroo.orderapp&hl=en, https://play.google.com/store/apps/details?id=com.penzasoft.textreader

О работодателе:
( 0 отзыв(-а, -ов) ) Colombo, Sri Lanka

ID проекта: #20076660

17 фрилансеров(-а) в среднем готовы выполнить эту работу за $2250


Hello, We are IT-Engineers and Business Analysts, creating complete web and mobile solutions, for already more than 15 years, supporting our products with custom digital marketing strategies and instruments. Befo Больше

$3000 USD за 30 дней(-я)
(64 отзывов(-а))

Perfect, Boss! Wonderful android developer is Here. I have 5+ years of experience to develop various android projects with backend api & databases so your job is very easy for me and my major skills. You can count o Больше

$2250 USD за 7 дней(-я)
(142 отзывов(-а))

HI Sir, How are you? Reliable & Honest Service Provider We Are Provide Complete SEO + SMO Work And Get 1st Page Rank Google ,Yahoo and Bing Also Boost Traffic ,Sales ,Leads ,Please Message Me How Am I Best? 1. I Больше

$1500 USD за 31 дней(-я)
(368 отзывов(-а))

I have mainly 2 kinds of services: (1) Advertising Service (2) Manual Marketing /ASO If you take "Advertising Service" then: Per 1000 Android Worldwide Downloads $150 (User can uninstall after install) Per Больше

$1500 USD за 30 дней(-я)
(272 отзывов(-а))

Hello sir we are provide seo + smo increase more traffic and better ranking result I have 10+ year knowledge of SEO and SMO and we have achieved Google Number #1 to 10# position rank and increase their business Больше

$1500 USD за 30 дней(-я)
(192 отзывов(-а))

"Hi, How are you? I saw your description carefully and I am confident I can full fill your requirement. So I provide my skills in hopes of working with you. I am full-stack developer and I have 10+ years of ample exper Больше

$2000 USD за 15 дней(-я)
(39 отзывов(-а))

Hello My name is Vallentin and i'm a developer from Russia I'm very interested about your project. I worked smiliar projects and working with my teammates have high develop skills. [Skills] App - Swift, Kotlin, ionic Больше

$2250 USD за 30 дней(-я)
(40 отзывов(-а))

Hello, Greetings!! I understood that you need an expert to optimize the SEO for your website. WE WILL DO THIS WORK AS PER YOUR REQUIREMENT AND EXPECTATIONS. With the experience of over 1600+ web development projects Больше

$2250 USD за 7 дней(-я)
(6 отзывов(-а))

Hi, We have enough relevant experience. Let me help you. I have gone through the description "Software Skills: Android, JSON & Restful Web Services, FCM, Google Analytics, Google API, JUnit, Mockito, Wiremock, Espress Больше

$2250 USD за 7 дней(-я)
(9 отзывов(-а))

Hi there, I've gone through the post description carefully and ready to start work on this project. Requirements are very clear but please come over the chat so that i can get more requirements if remaining. I am an Больше

$2250 USD за 30 дней(-я)
(7 отзывов(-а))

Hello, Greetings! == Our Understanding == We have closely reviewed the project requirement and our understanding is, you are looking for highly experienced developer for your project work. We have extensiv Больше

$2500 USD за 30 дней(-я)
(18 отзывов(-а))

Hello Sir, I can help you in ASO, I can rank your app in first page of google playstore, I have experience of 5 years in the same field and my expertise is ranking, I have ranked and app on playstore as well Больше

$2250 USD за 7 дней(-я)
(17 отзывов(-а))

Ready to start work immediately I have great quality work to develop mobile app. I have already done many android and ios application. Please ping me I will share you my past project which I have done. I will give yo Больше

$2250 USD за 7 дней(-я)
(18 отзывов(-а))

Hello ! I have gone through your job posting and become very much interested to work with you. I am an expert in this field. I have already completed several projects like this. Awaiting an affirmative response from yo Больше

$3000 USD за 30 дней(-я)
(3 отзывов(-а))
$2500 USD за 30 дней(-я)
(1 отзыв)

Hello. Thanks to support this. It,s pleasure to prefer recommendation for my job first. So the important thing what i want to show you is i have deep and full experiences with Google Store. Of course as you could get t Больше

$2250 USD за 7 дней(-я)
(0 отзывов(-а))

Hello there! Thanks for this opportunity. I am very excited to know skills are exactly matching with your requirements and we are ready to connect with you over chat for further discussion and interview. We are a tea Больше

$2750 USD за 10 дней(-я)
(0 отзывов(-а))