The platform is a multi-tenanted media intelligence and management platform. It consists of 3 main modules:
a. Email Marketing. Clients will be able to add and maintain a contact database and create distribution lists. Clients will be able to create EDM content which they can send to their distribution list. The platform will be able to track the delivery and open rates (similar to Mailchimp). The platform will also have the capability to create and save EDM templates.
b. Media Monitoring. Clients will be able to create Activities to monitor for articles/posts on Web and social media. Each activity will consist of a group of keywords. The platform will collect all articles/posts (mentions) which contain the keywords by scraping Google Search results and other 3rd party search engines (e.g Social Searcher). The platform will also collect other relevant information: source URL, author, sentiment analysis, estimated reach (impressions), post engagements. Platform will also perform analysis and generate reports.
c. Social Media Post. Clients will be able to link their social media accounts (Facebook, Instagram, Twitter, LinkedIn, Youtube) and post to these accounts from the platform. The platform will also track the performance of these posts (engagements and interactions).