We are a marketing company and we want to setup a software for advertising in local areas
The system has an online Scratchie. There would be a major prize and then consolation prizes. A group of businesses in a local area sign up and give out invites to [login to view URL] which have a unique code that the user enters to reveal the scratchie. Hovering over the scratchie reveals the prize.
There is a bit more to it than this but this is the basics of how it works.