Wix website increase Facebook event match quality score

Job Description:

Would like to increase our Facebook event match quality score to be able to create Facebook ads through Meta Business Manager in relation to our Wix website.

As per the instructions below provided from

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1. Set up a custom subdomain.

If you decided to set up Facebook Conversion API through the Google Tag Manager, we recommend using a custom subdomain for the tagging server URL. This way, you can move from the 3rd party to the 1st party cookie. It will also help to increase tracking accuracy and set _fbp and _fbc correctly.

2. Use data layer.

Before setting up ss tracking or browser tracking, you need to have a proper data layer. This way, you can ensure that your trigger, variables, and tags will work correctly if the page URL, element ID, or CSS selector changes.

3. Make sure to send all possible user information to the data layer.

Here's an example. When a user logs in, you can send a data layer event that includes the user name, ID, and email. This way, you can increase the match quality of all events with these user data.

Ask developers to set up a data layer or use a plugin for your CMS that generates a data layer.

4. Check that there is no error with the server events you send.

Facebook will decrease event match quality if you have any errors for the server events. Check this blog post that describes some popular Facebook CAPI issues and tips on fixing them.

To find if there is any error, open the events manager and click on the diagnostics tab.

5. Store user data.

Let’s say users subscribed to a newsletter on your site. By default, you can send their email only when subscribe events happen. But there is a way to store user data in the browser. In this case, you can send their email as long as it’s stored in the browser. You can use data tags to store user data. Here is a more detailed explanation of what a data tag is and how to use the store data tool.

5. Enrich user data.

One of the best ways to improve FB event match quality is by enriching it with first-party user data. With the newest feature release of sGTM, it is now possible to store and enrich user data using Firestore and Google Sheet. Connecting server Google Tag Manager with Firesore or Google Sheet might seem a little bit complicated, but it gives you unlimited possibilities for improving analytics data.

The logic of enriching sGTM data using Firestore and Google Sheet is similar: assigning a unique identifier to a user and writing user data for Firestore or Google Sheet when user data is available, such as purchase events. Then extract user data using a unique identifier when you need it.

Навыки: PHP, Интернет-маркетинг, HTML, Дизайн сайтов

ID проекта: #35304352