You need to analyse a specific event of your choice, making sure you include the following:
- An analysis of the event using an event concept framework.
- A discussion of whether the event is embedded into the tourism strategy for the destination where it is held.
- A reflection of how the event addresses contemporary issues in event management e.g. the event experience, demand/supply, business models, the environmental footprint and digital marketing. You should not confine yourself to these issues, you may use those which are appropriate to the case study and which you have identified through your own research.
- Apply academic research and knowledge of practice.
- Demonstrate your own primary and secondary research and synthesis of a range of sources (e.g. journals, books, websites).
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