Introduce the company and provide the reader with background information about the company.
The Environment – PESTLE Analysis
The Industry – Porter’s Five Forces Analysis
Bargaining power of suppliers
Threat of new entrant
Rivalry among existing competitors
Bargaining power of competitors
Threat of substitutes
What is the mission and vision of the firm?
What are the strengths of the firm?
What is the firm’s financial condition?
What are the constraints and weaknesses of the firm (i.e. financial condition, organizational conflict)?
What is the management philosophy?
What does the organizational structure tell you about how decisions are made?
What good and/or service does the organization offer?
What consumer need does the product solve?
What promotional mix, channels of distribution, and pricing strategies are being used by the organization?
What competitive advantage does the marketing strategy offer?
Identify strengths of the organization and answer the following questions:
How does this strength affect the operations of the organization?
How does this strength assist the company in meeting the needs of its target market(s)?
Identify weaknesses of the organization and answer the following questions:
How does this weakness affect the operations of the organization?
How does knowledge of this weakness assist the organization in meeting the needs of its target market(s)?
Identify opportunities in the industry (and/or external environment) and answer the following questions:
How is this opportunity related to serving the needs of our target market?
What actions must the organization take to capitalize on this opportunity?
Identify threats in the industry (and/or external environment) and answer the following questions:
How is this threat related to serving the needs of our target market?
What actions must the organization take to prevent this threat from limiting the capabilities of the organization?
What is the primary problem in the case? Secondary problems? What are the ramifications of these problems in the long run? Short run? Include quantitative and qualitative analysis in your response.
Based on the problem identified, develop a 5-year strategic plan for the company. This plan should include:
Clear vision, mission statement and core values
SMART objectives to solve the problem
Corresponding strategies for the objectives identified
Key Performance Indicators to monitor progress
Conclude the paper with a summary of the major points.
As groups prepare the project, please attend to the following additional guidelines:
Length: 25-30 pages (double-spaced)
Sources: 15 scholarly sources and 15 sources of business data
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