What current strategies are in place for businesses to meet dynamic consumer demands?
Contents Page (word count min: 10,000)
Chapter 1: Introduction
A brief outline of the topic and how you came to choose it; what you wanted to find out; how you tackled it, and perhaps how your results fit into the broader picture. It is also the place to include a brief description of the background, context and setting in which the study has taken place.
Approximately 1,000 words plus.
Chapter 2: Literature Review
A review of the literature you have found on your subject, with particular emphasis on theories and debates on the subject. This will place your project into a broader academic context and may give you a theory or hypothesis that you wish to test in your empirical research. Approximately 2,000 words.
Chapter 3: Methodology
A review of the methods you used to carry out your research with a discussion of the strengths and weaknesses of the approach you followed and the approaches you rejected. A discussion of any ethical issues raises by the research - see below. Types of Dissertation and Methods of Research. Approximately 1,000 words.
Chapter 4: Results
An account of what you found from your study. Approximately 2,000 words.
Chapter 5: Discussion
A more critical analysis of the results in which you discuss the results in the context of your original aims, the literature review. Approximately 2,000 words.
Chapter 6: Conclusion and, if appropriate, recommendations for action. Approximately 1,000 words.
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