Marketing Manager

Qualifications

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A Bachelor’s degree in Marketing, Communications or related field is required

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Minimum of 15 years’ experience leading teams and developing a strategic vision in a Marketing or Communications Department

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Proven ability to drive thought leadership throughout a large organization and to position a corporation as a thought leader to external audiences

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Engaged leader with prior success in building teams and developing, motivating and retaining talent

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Excellent communicator with a proven ability to clearly convey complex ideas and strategy in terms that can be understood by a variety of audiences and education levels

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Ability to be trusted with highly confidential information and to provide communications council in times of crisis

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Strong interpersonal skills and poise; ability to work well with executives, team members, customers, sales and marketing

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Proven track record of counseling and training senior executives on corporate communication policies and crisis response management

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High self-motivation with a sense of urgency

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Strong project management skills and the ability to meet multiple deadlines

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Clear understanding of marketing and branding concepts

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Demonstrated ability to work in and facilitate a team oriented management environment, and to help identify and solve problems

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Ability to interact effectively with internal and external customers and to ensure compliance with fair employment practices

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Considerable knowledge of and experience with the use of quality and/or continuous improvement tools, techniques, practices, etc.,

Responsibilities

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As a strategic partner to the executive team, the leader will design and implement a strategy that cultivates organizational change and galvanizes stakeholders to achieve business goals and results in a fast paced company culture

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ESSENTIAL JOB DUTIES AND RESPONSIBILITIES:Those duties necessary to meet the minimum requirements of the position

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Plan, develop, organize, implement, direct and evaluate Allied Universal’s global communications and marketing strategy

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Reposition the brand as a global leader

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Work with the Executive Vice President – Sales to assure consistency of a corporate brand and message in the marketplace, as well as consistent policies and procedures related to marketing and public relations practices

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Evaluate agency partnerships to maximize cost and effectiveness

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Lead, train and mentor a global team of industry leading Marketing and Communication experts

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Drive investor relations communications and messaging by partnering with internal stakeholders and external media outlets

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Evaluate and strengthen brand positioning relating to sales growth, competitive positioning and an employer of choice

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Develop and execute a public relations strategy that cultivates strong relationships with media representatives and agencies to create opportunities for growing the thought leadership position of the company and its solutions in the security industry

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Develop strong relationships with internal stakeholders while ensuring high communication, project management and results

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Create unique and effective strategic marketing and branding initiatives to assist divisional and corporate revenue and gross profit goals

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Manage the strategic direction for crisis communication, media relations, executive messaging, social media, brand positioning, internal and external communication strategies

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Identify and execute short- and long-term communications strategies and tactics to support the company in achieving profits, growth or other goals of the organization

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Develop metrics and execute consistent review and analysis of data to measure the effectiveness, impact and engagement of communications and marketing programs and special projects

Навыки: Sales Promotion

ID проекта: #33754700