Primarily, a digital marketer is in charge of all the digital channels and uses them to drive brand awareness and generate leads. That is to say, a digital marketer's roles and responsibilities involve overseeing and development of the overall content strategy for an enterprise, as well as marketing campaigns.
As a digital marketer, you'll need to: create and upload copy and images for the organisation's website. write and dispatch email marketing campaigns. provide accurate reports and analysis to clients and company management to demonstrate effective return on investment (ROI)