Hello, I need help with writing the initial copy that will showcase the market we work in to our audiences and up sell our company's products/services with value propositions and competitive advantages. This copy will be our first iteration or building block on which we will build our web page, social profiles and advertisements.
I need it to be well researched and written in a simple, captivating manner for our target audiences. It has to explain the market (deregulated energy space) we work in and the key players (utility, supplier, broker, end user) and include the keywords (SEO) we need to rank organically in this space.
We have two key products within the energy space: powerkiosk and octipower. One is a product for brokers and one is a product for end users. Both in the deregulated energy space and in the scope of this project. I need to cover both products in this project but ultimately the copy will be used for the respective audience.
I have outlined the sections in the attached documents and the key deliverable for the project (base copy, and formatted copy for specific channels/audiences)
1. base copy, ~1000 words covering all items in the attached document
2. copy formatted for webpage/blog/email newsletter
2. copy formatted for social profiles: facebook, linkedin, twitter
3. copy formatted for display ads and keyword search ads (facebook, google)