Keyword Research - SEO & Google ads
₹600-1500 INR
Оплачивается при доставке
Project Description:
We are seeking a skilled and experienced digital marketing expert to conduct a comprehensive keyword analysis and optimization project to improve our online visibility and drive targeted traffic to our website. The ideal candidate will have a deep understanding of keyword research techniques, search engine algorithms, and digital marketing trends.
Project Scope:
Keyword Research
Conduct thorough research to identify relevant and high-performing keywords related to our industry, products, and services.
Focus on long-tail keywords that align with our target audience's search intent.
Identify local keywords for geographically targeted campaigns, if applicable.
Competitor Analysis:
Analyze competitor websites and marketing strategies to identify effective keywords they are targeting.
Provide insights on competitor keyword performance and suggest strategies to outperform them.
Negative Keyword Identification:
Compile a list of negative keywords to prevent irrelevant clicks and optimize the budget effectively.
Keyword Grouping and Structure:
Organize identified keywords into well-structured ad groups based on relevancy and search intent.
Provide recommendations for effective keyword grouping and campaign structure.
Ad Copy Suggestions:
Offer suggestions for ad copy creation, incorporating the selected keywords for each ad group.
A/B test different ad copies and provide insights on which copies perform best.
Landing Page Analysis:
Evaluate the relevance of existing landing pages to the selected keywords.
Provide recommendations for optimizing landing pages to improve Quality Score and user experience.
Monthly Reporting and Analysis:
Generate detailed monthly reports outlining the performance of selected keywords, click-through rates, conversion rates, and other relevant metrics.
Provide actionable insights and recommendations for continuous improvement.
Deliverables:
Comprehensive list of relevant keywords and phrases.
Well-structured ad groups with relevant keywords assigned to each group.
Detailed competitor analysis report.
List of negative keywords.
Ad copy suggestions and A/B testing results.
Landing page optimization recommendations.
Monthly performance reports with actionable insights.
Requirements:
Proven experience in keyword analysis and optimization for Google Ads campaigns.
In-depth knowledge of keyword research tools and techniques.
Strong analytical skills and attention to detail.
Excellent communication skills and the ability to explain complex concepts in a simple manner.
Google Ads certification is a plus.
ID проекта: #37262445
О проекте
Поручен:
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