We are looking for someone who has extensive experience creating/managing a marketing campaign/plan within the luxury fashion industry. Please do not apply if you do not have a comprehensive understanding and experience within the luxury marketing niche as it is quite a different land scape.
2-ICONIC is a luxury clothing brand, we have added a couple features to our business model that needs to be communicated effectively to our consumer to decrease confusion with our business model over the customer journey. We also need to finalize a campaign plan and timeline from launch to the end of the sales cycle. We have collected preliminary data from ads and gathered research on the market.
- Sales Funnel Strategy
- Customer journey strategizing
- Campaign testing phases / planning
- Instagram Ad Targeting / Strategy
- Campaign management / optimization
- Landing page strategy
- Website copy
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Please answer these questions in your cover letter :
1-What experience do you have marketing in the luxury niche?
2-What projects have you worked on in the past within this niche?
3-Are you an agency or an individual?
4-Can you please attach an outline of the steps you would take to begin this task / complete?
5-Do you have PR experience and competence?
Look forward to your notes and next steps of communication!