Indiegogo is a crowdfunding site. Anyone can launch a campaign there.
However driving traffic to your specific campaign is challenging and hard.
Our campaign is to fund pre-production for a movie.
In exchange for donations, donators get "perks" or stuff - like hats, and mugs etc.
The campaign keeps the money, delivers the stuff to donors and uses the money to make the project, whatever that is.
We need to raise 420k USD - even though our stated goal is 30k - if we hit 30k, Indiegogo will promote our campaign and therefore drive more traffic