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Web Analytics Specialist/ Manager

Key Responsibilities

Manage, organize and present web analytics data, key metrics and KPIs.

Develop and deliver both regular and ad-hoc reports and dashboards for leadership to help drive decision-making.

Perform on-demand site performance and conversion analyses.

Monitor and analyze effectiveness of new features, web site changes, and marketing campaigns.

Manage workflow around tagging of new site features and functions; work with vendors to implement.

Oversee the Tag Manager implementation and integration with Analytics, as needed.

Conduct audits of content to ensure tracking tags are functioning and feeding respective reports.

Audit and troubleshoot existing implementation and/or data discrepancies while recommending solutions.

Identify data patterns, along with site usability or performance.

Provide insights and recommendations leveraging web analytics for content and campaigns.

Measure online/mobile performance and effectiveness to optimize purchase funnel.

Develop recommendations to improve funnel conversion and customer engagement including creation of a testing plan and post-test analysis with internal sponsors and stakeholders

Quickly identify causes and solutions to issues or unexpected results as identified in reporting.

Stay abreast on best practices and latest trends in web analytics.

Skills And Experience

BA/BS in economics, math, finance, engineering or other related field, advanced degree a plus.

Minimum of 5 years relevant work experience in a technical/analytical role.

Minimum of 3 years hands on experience in web analytics.

2-3 years report development, administration, or implementation experience with web analytics tools such as Omniture, Google Analytics, or WebTrends.

Experience with tag management solutions such as Google Tag Manager, Tealium, Signal, etc.

Experience collecting and analyzing data, making recommendations for improvements, changes, new initiatives.

Experience with a/b testing.

Strong analytical skills. Must be able to analyze information at both a macro level and a more detailed level and make strategic recommendations.

Must have strong problem solving skills and experience driving insights from data.

Ability to synthesize complex or diverse information.

Strong skill in creating effective performance dashboards and regularly reporting on key metrics to leadership.

Must be able to produce iterative deliverables quickly to meet business needs.

Outstanding MS Excel skills.

Perform other related duties as required or assigned.

Квалификация: Google Analytics, Статистика

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О работодателе:
( 36 отзыв(-а, -ов) ) London, United Kingdom

ID проекта: #9061290

11 фрилансеров(-а) в среднем готовы выполнить эту работу за $20/час

LancerO7

Hi, My name is Affan Laghari and I'm a Google Analytics Certified Professional: [login to view URL] I have 7 years of experience managing SEO, PPC & Больше

$22 USD / час
(10 отзывов(-а))
4.3
abhirajvw

I am an Expert Web Analytics consultant having extensive experience in Web Analytics and Web development. Initial Project scope understanding Manage Web Analytics Inititatives My Expertise 12+ IT Experience End Больше

$25 USD / час
(10 отзывов(-а))
3.9
marketbehavior

Hello, Have read your complete requirement and ready to discuss this project in details. I have a very extensive experience to setup, configuration, implementation and reporting Google analytics, and GTM. To check Больше

$21 USD / час
(1 отзыв)
0.6
muzammil21

A proposal has not yet been provided

$21 USD / час
(0 отзывов(-а))
0.0
HaroldAraujo

KPI will be evaluated today to deliver possible solutions .

$16 USD / час
(0 отзывов(-а))
0.0
DJMAnn

I am currently the Technology Director for a web hosting company I can handle your needs for this position.

$31 USD / час
(0 отзывов(-а))
0.0
nifferboy

Bir öneri henüz sağlanmadı

$22 USD / час
(0 отзывов(-а))
0.0
developerguru15

Sir/Madam, Good day! I'm a degree holder related in Information Technology and I have more than 5 years experienced in Web design. I'm also good in analytical skills and excel/spreadsheets. You will find me motivate Больше

$16 USD / час
(0 отзывов(-а))
0.0
ankurd08

Dear Hiring Manager, I’ve carefully gone through your job posting on “Web Analytics”. After working 10+ years in technology/programming/martech I have left corporate life and joined the freelancing movement. Больше

$20 USD / час
(0 отзывов(-а))
0.0
rasheedap

Hi, I liked this job requirement as it very much match my profile and skill sets. I have a very good experience in Analytics/3rd Party Tags in the websites. I have worked on different Tag Management Solutions Больше

$15 USD / час
(0 отзывов(-а))
0.0
volodymyrskipa

Hello, I am experienced and certified GA specialist and will be happy to join your team. 7+ years of experience as Marketing Analyst with different businesses - big and small, online and offline. 1500+ hours of real Больше

$16 USD / час
(0 отзывов(-а))
0.0