lead generation and appointment setting -- 2
$2-8 CAD / час
Focus on Qualified Leads
First off, don’t waste any time, energy, or resources making cold calls to leads who don’t appear to be qualified whatsoever.
Too many sales teams consistently sabotage themselves by making dozens of calls to leads who are totally unqualified. This only ends up clogging their sales pipeline with shoddy leads.
They do this because they have a scarcity mindset; they think that there are only so many leads out there, so it’s best to target any and every possible one.
However, I’m here to tell you that approaching lead gen with this scarcity mindset won’t do you any good!
From now on, only cold call prospects who fit the initial requirements of your target customer outlines (more on that below). You can use a sales prospecting platform to find potential leads who fit the outlines.
By focusing solely on qualified leads, you have more time to focus on making quality phone calls to leads who are actually likely to buy from you.
Cold Call First
When it comes to cold outreach, always make cold calling your primary form of outreach and then supplement with emails and social media messages.
Cold calling is a more proactive form of cold outreach, and proactivity is critical to success! Unless you’re assertive in cold-calling, you can say goodbye to the prospect.
By assertive, I mean that:
You’re confronting prospective customers in real-time;
You can easily control the narrative over the phone; and
Prospects have to hear your live voice rather than just read some words on a message.
Most importantly when you make calls, prospects are hearing you in real-time, and it’s hard for them to ignore you in real tim
ID проекта: #37202199