Изображение профиля AndreyTs7MBA
Флаг Russian Federation Yekaterinburg, Russian Federation
На сайте с 6 января 2019 г.
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Andrew T., MBA runs own marketing agency, specializing in Russia entry support  for the 18 years. As a savvy consultant, has written dozens of white papers,  case studies and reports. All set up with luxury brands entering Russia in the 2000s. He provided marketing for Givenchy, Pucci,  Baldinini, Ferre. There was also  8 years experience of marketing consultancy for Italian sportswear brand Lotto. Service for investors started after [login to view URL] were numerous of Porter's five forces, desk & field competitive analysis, consumer behaviour analysis, SWOT- analyses,  feasibility tests, marketing due diligence.  For example, a long-term investment projects for Korean HI-MACS,  customer survey for Japan brand Minolta, a chain of Department stores, best use analyses for the malls and multifunctional complexes. He possesses interests not only in Data-driven marketing but also in Digital Education and PropTech. Andrew has written a book How to create a loyalty program in-house.
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Master of Business Administration

1995 - 1997 (2 years)

General Practitioner

1985 - 1991 (6 years)


Business / Property Assessment (1997)

Investment Center under The Academy of National Economy, World Bank education program

Owing to this course Andrew has been mastered discounted cash flow method, due diligence and other investment analysis technologies.


Business models in the clothing market

The material shows the business models of international brands operating in Russia. To what extent they are workable? What is franchising strength and weakness? Why is the European distribution model cannot take root properly at the growing Russian market? Sportswear International Magazin published report shedding light on the questions..

Psychological types of business leaders and Group Dynamic

The final article is in the group dynamics series. GD is a system of the behaviors occurring within a social group. The case studies show new ranging of psychological types of bosses and decision making at different stages of group dynamics. The article explains where the autocratic leader can be weak. Or why is a hysteroid-type CEO can be useful to do a company reorganization?

Apparel industry in USA: 2008 results

The author examines the structure of the US clothing market, provides data on US retailers sales and the number of stores in the networks, describes the impact of a recession on clothing consumption, successful business formats that have no analogs in the domestic market yet.

How to attract more customers to the shopping mall? Part 1.

Managing Partner of Zirer & Co about the reasons declining foot traffic at malls which can be corrected, about generation Z, and how to make the shopping center more trustworthy in the eyes of the consumer.

Loyalty programs in real estate: trends and development vectors

What is client DNA and how does its knowledge help keep clients? Is it possible to raise sales by 180% due to customer analytics and Data Mining? Where the IT vendors for loyalty program solutions are going? The answers are in the Andrew Tsirer s article.

Business Process Reengineering

New economic reality again forces market participants to optimize: plans, budgets, staffing tables, and, of course, business processes are revised. Today it’s about the practical experience of optimizing them in the Real Estate company, and whether its owner can get out of the “slab” of daily operational management? The material is about shareholders and for shareholders.

Best Retail

Consumer credits do not allow demand to fall, all the same, the different problems still facing the retailers. One part of the players has a declining average check. The other part suffers from foot traffic and conversion rates. It makes all of them think about efficiency. Let’s talk about technology by the name business process management and its benefits for efficient owners.

Customer Segmentation by Consumer Behavior.

The classic mistake is that payable and frequently buying customers are always ready to spend their money. To skilfully selling you need to know when it is better to take a pause. Predictive analytics will tell you when.

New communication strategies will change the world.

They say that strategic marketing is only for large ones. The rest uses маrketing to spur sales only what is to some extent true. The good news is that the digital revolution has become a driver for customer-centric communication for small, mid, and large cap

Smart client communications: stages, tools, benefits.

What steps to map out a Successful advertising campaign? How to optimize your digital marketing budget? What tools and techniques do you use to raise your sales? And finally, what is the ROI of your communications?

Customer Segmentation by Consumer Behavior.

The classic mistake is that payable and frequently buying customers are always ready to spend their money. To skilfully selling you need to know when it is better to take a pause. Predictive analytics will tell you when.

Siberian Tesoro in Tuscany: Forbes list businessman arrested in Russia

Reading time 1 min 54 sec Characters 2978 Words 477 Flesch-Kincaid Grade 10.4 Coleman-Liau 11.8 Automated Readability Index 10.0 Dale-Chall Grade 11 - 12 Flesch Reading Ease 48.3 Dale-Chall 8.7


  • US English Level 1


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