Изображение профиля Hammad046
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I am currently doing a Ph.D. from Xi'an Jiaotong University, China and Open University, Netherlands (Research in progress). I have completed MPhil in Business Administration from Institute of Business Administration, University of the Punjab, Lahore. Previously, I did BBA (HONS) from COMSATS Institute of Information Technology, Lahore with two distinctions. I have good experience of teaching at graduation level. I taught the subjects at graduation level related to marketing specialization and management and conducted different workshops. I have years of experience and excellent research skills related to reviewing papers, formatting papers according to journal requirements, developing research proposals, conducting a literature review, and doing quantitative analysis through statistical tools. I have published my work in HEC recognized journals and SSCI journals and presented my work at different international conferences. I have good command on Statistical Package for the Social Sciences (SPSS), Analysis of a Moment Structures (AMOS), ENDNOTE, and Stata. My research interests include “Green Management”, “Role of Religion in Sustainability”, “Green Marketing”, “Religious Practices and Sustainable Behavior”. As can be seen through my academic record, I love to be challenged, to work hard, and to excel. In both academics and employment, I am self-motivated and dedicated. I work not only until the job is done, but also until it is done well.
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Опыт работы

Senior Lecturer

Feb 2018 - Aug 2018 (6 months)

Teaching, Information System Coordinator, Class Held Coordinator


Oct 2014 - Apr 2016 (1 year)

Teaching Marketing, Management subjects to Students of BBA(HONS) Subjects: Principles of Marketing, Principles of Management, Advertising, Sales Management, Consumer Behavior, Business Current Affairs, and Company Law Handling Admissions Invigilation Career Counselling Organizing Events



2008 - 2012 (4 years)

MPhil in Business Administration

2013 - 2015 (2 years)


Impact of Interactivity of Electronic Word of Mouth Systems

In this study, we aim to identify the impact of interactivity of electronic word of mouth (EWOM) systems on customer e-loyalty based on Interactivity Theory.

Chronotypes’ TaskTechnology Fit for Search and Purchase in Omnichannel Context

Advances in technology have led to a spurt in tech-savvy consumers displaying increasingly complex behavior. In the past, consumers concluded their search and purchases at a single physical store. Nowadays, however, they possess a number of digital devices (desktops and/or mobiles) through which they can switch channels seamlessly to search for information and make a purchase.

Moderating effect of Hedonism on Store-Environment-Impulse Buying Nexus

Although the store environment-impulse buying nexus is well documented, the influence of consumer motivations on this nexus is still underexplored. Consequently, this paper aims at explaining the mediating effect of emotional states and the moderating effect of hedonic shopping motives on the relationship between store atmospherics and impulse buying behavior.

Moderating Effect of Political Embeddedness

This study investigates the relationship between corporate political embeddedness and the quality of corporate social responsibility (CSR) disclosure for Chinese listed A-share firms. The findings reveal that political embeddedness moderates the relationship between firms’ resource base and CSR disclosure quality, such that the effect of resource base on CSR quality was found to be weak for firms with a higher level of political embeddedness.


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