Изображение профиля Michell15
Флаг Dominican Republic Santo Domingo, Dominican Republic
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Marketing professional, bilingual with Master in Management and Productivity and Post Graduate in Management with over 10 years experience in marketing. Extensive knowledge in marketing plan, management and product launches, new business development and sales strategy. Developed ability to concentrate, self-directed, enthusiastic, enterprising, persistent, responsible and reliable. Organized and oriented to achieve the objectives.
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Опыт работы

Marketing Manager

Mar 2017

Segments market and develops product positioning, messaging and selling strategies for each product by segment Develops marketing plans for assigned products to support annual operating plan and guide new product launches. Assesses financial impact of marketing plan and provides data to support management approval Creates and launches programs and collateral material in line with established marketing plans. This includes sales brochures, customer presentations, customer and educational material

Brand Manager

Jun 2003 - Sep 2016 (13 years)

•Design and implement the Strategic Plan for the achievement of the category indicators such as sales, units, margin, among others. •Leading brand plans, management of all marketing mix variables that influence market operations. •Leading the entire marketing process, proposing plans in the short and medium term, identifying business opportunities, strategies, key initiatives and performance metrics of the category. •Analyze market research reports, Top of Mind Brand Awareness.


Master Degree in Gerencia y Productividad

2002 - 2003 (1 year)

Post Degree in Alta Gerencia

2001 - 2002 (1 year)

Marketing Degree

1997 - 2001 (4 years)


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