Nilesh K.

Nilesh is an open-minded, straightforward individual who appreciates challenges and finding creative, original solutions to problems. He is a firm believer in opening up new opportunities and learning something new every day. Having worked in the expanding startups, B2B industry, and ed-tech industries for close to two years as a digital marketing analyst. have experience with Google and marketing analysis Using tools like Google Optimize to conduct thorough A/B testing with Landing pages and creatives on Ads, Ads & Analytics, Facebook Ad management ✏️ With frequent A/B testing and customer intelligence, the conversion rate for Facebook advertising was increased by 2x, from 2% to 7%. ✏️ Constructing a marketing dashboard using an analytical tool, data visualisation, and storytelling to assist stakeholders in making marketing decisions. ✏️ Test and evaluate PPC campaigns' results to ascertain their efficacy and efficiency, which will lower CPL by 30%. ✏️ Created and carried out action plans that called for a 30% savings in operational expenses. Make campaigns for pay-per-click advertising. Analytics Knowledge: ✔️Google Analytics, ✔️Big-Query, ✔️User Behaviour & Psychology, ✔️Google Tag Manager, ✔️Conversion Tracking, ✔️Tableau, ✔️Performance Marketing, ✔️Social Media, ✔️WordPress, ✔️Email Marketing, ✔️Heuristic Analysis, ✔️User Research/Persona, ✔️Landing Page Optimization, and Product Messaging