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Marketing LeadMar 2015 - Mar 2016 (1 year)
B2B Marketing Strategy Development for one of the leading mobile app development companies in Singapore. Managing Marketing activities in Singapore and growing a business to Australia, Malaysia and Hong Kong. Business development for new opportunities and innovative solutions. SaaS product marketing. Holler. [login to view URL] - Brand development, - Content marketing strategy development, - Inbound marketing strategy planning, - Marketing automation strategy and integration.
Acount DirectorJul 2014 - Feb 2015 (7 months)
Brands: Tiger (Heineken Group), Samsung Mobile. Managing and directing the team daily activities of Account Executives, Senior Account Managers and creative team to ensure proper agency service to business accounts. Building and maintaining positive, lasting client relationships based on effectively achieving client’s marketing objectives in a manner that results in profit to the agency. In-depth knowledge of each clients’ business, their key issues, competitive situation and industry trends.
- Marketing consulting with a focus on audience and data. - New business development for emerging and developing markets. - E-commerce consulting, development and management. - Strategic planning. Digital strategy development. - Marketing technologies implementation and cross-channel integration. - Inbound marketing and reputation management. - Product placement (brand placement) consulting and management. - Web Development & App Development.
Senior Public Relations SpecialistFeb 2007 - Feb 2012 (5 years)
Head of PR strategy development and Public Relations management. Reputation management, political PR, event management, celebrity PR, media relations and communications, Online PR, crisis management, campaign strategy planning.